The Brand Commitment Course—Original

The Brand Commitment Course

A 4-week online video course, lead by Lisa Guillot, PCC, a transformational leadership coach and brand strategist. 

The Course is designed for startups, creative entrepreneurs, and business owners who are committed to leaving their mark.

Enroll in the The Brand Commitment Course


Why This Course Exists...

I know the overwhelm that comes with owning a business and wanting it to be perfect but not wanting to waste money on design or branding without the ROI.

That’s why I created the Brand Commitment Course and want to invite you to join me because committed people change the world. 

This is a game-changing course. Learn the tools, brand strategies, and secrets to build a brand with purpose in 4-weeks with nearly 20 videos and downloadable Action Sheets. 

You have a dream to move out of fear, grow your business, build a raving fan base, make a difference in the world, and earn the income you deserve.

I have the support, tools, and accountability to make that happen faster and easier than you ever imagined. It's not rocket science, it's strategy that you will excel at.

Who Will Get the Most Out of This Course?  

If running your business feels like a constant struggle but deep down you know you're meant to lead a thriving business and touch the lives of thousands: The Brand Commitment Course is for you.  

Built For You.

The Brand Commitment Course Was Built For...

  • Solopreneurs who are wearing 21 hats at any given moment and are craving a roadmap to more whitespace in their days  
  • Creative Entrepreneurs who get the creative elements of branding but need more structure, focus and leadership skills 
  • Coaches who want share their insight but are overwhelmed with how to standout  
  • Business Newbies who have hustled their faces off and want to grow their business with ease from here on out

Sound Familiar? Get in on this now. 

Jump to 10:45 seconds when Lisa live coaches Jessica about how to bring her brand commitment to life starting from ground zero.  


"This course helped clarify a lot for me."

Jessica Dennis invested in the Brand Commitment Course because, “I spent all of last year stuck…and really had a hard time communicating what I do and who I was. This course helped clarify that a lot for me, and forced me out of my comfort zone.”  

The Brand Commitment Course Covers

Getting Brand Clarity

Approach your brand from a holistic perspective so your entire visual, verbal and emotional brand identity is in alignment with who you are.

Finding Your Voice

Speak to your audience with authenticity and deep connection.

Show up exactly as you are, and build an evangelical following.  

Developing Your Brand Strategy

Go from analysis paralysis to creating massive possibilities and action in your busines. Yes please!  

You’ll know how to move past fear each and every time it shows up. 

Going Deeper then a Color Scheme, Logos & Fonts


Starting with Heart

We start from the inside out.  

This is the number one reason The Brand Commitment Course is different.  

So many branding courses start with tactics: how to design your website, how to design a Facebook ad, how to make money, etc., this is a sure-fire way to look and sound like everyone else.  

The problem with that approach is that it doesn’t take into consideration the heart of your brand. You end up with a shallow, lifeless brand that doesn’t connect with your audience, and costs a lot of unnecessary money.  

We start from the inside and work our way out.  

We start with your deepest commitment to yourself, your business and the impact you want to make in the world. Your brand commitment and brand essence are the #1 things you need to touch your target market deeply and spread your message with ease.  

Module One includes 5 bite sized video lessons you’ll get instant access to and bonus action sheets to make sure you nail it!  


Finding Your Niche Audience, Your Brand Voice, And Getting The Visuals Right On The Money

You can work miracles on a modest budget, if you know how to work it. In this module we drill deep to get crystal clear on who your TRUE audience is and how to talk to them to make them drool over your every word. This is the week you get to unleash your badass self and let those creative juices flow as we get clear on the elements of a great visual brand. Pssst…. This is also the module I reveal my little known branding secrets, that up until now I've only shared with my VIP clients. To help you tie everything together in a gorgeous package that you can take to a designer to implement! AND I’ll share the resources to get it done quickly and beautifully. Module Two follows the same teaching format with 4 bite sized video lessons and bonus Action Sheets to help you map everything out.  


Your Brand Strategy Roadmap  

Strategy is manifestation in action and the easiest way for you to succeed in your marketing is to have a game plan designed to get you from A all the way to Z. In this module we demystify what strategy is and map out exactly where your audience can be found giving you all the tools you'll need to go out and woo them! We'll determine your end point and use a revenue based strategy to plot out the shortest path to your dreams. PLUS you get bonus training in this module on leveraging social media like a boss. Module Three comes with 4 easily digestible video lessons, Action Sheets to help keep you accountable to your dreams and A BONUS video lesson where I lay out my editorial calendar as a swipe file so that you can adjust it to suit your own needs.  


Breaking Up With Fear and Becoming the Leader

Where are you hiding your power? It’s a big scary question for some and exactly where we start this module.  

You can’t break up with fear if you don’t acknowledge it and you sure as t’boot aren’t going to become the leader you need, to usher in your grand vision, if you're cowering in the corner self-sabotaging your power and leadership as a business owner.  

This week I breakdown the framework I use CONSTANTLY to manage complex change and take strides well beyond my comfort zone, with ease.  

We also cover the big “What’s Next?" question this week. 

You have all the pieces of the Brand Commitment Puzzle, now what? 

Don’t you worry, I’ve got you covered.  

“The language I got from the Brand Commitment Course helps me step into this bigger vision of what I believe.”


"I can be my authentic self in my business."

Irene McKenna shares how the Brand Commitment heart-centered model helped her turn what she’s passionate about into language that brings clients in. At the 5-minute mark watch her breakthrough!

Let's make this a no-brainer and connect with our intuition.  

If your inner intuition is telling you this feels right you should know that...  

With the Brand Commitment Course you get...

  • Module One: Starting With Heart VALUED AT $1500  
  • Module Two: Finding Your Niche Audience, Your Brand Voice, And Getting The Visuals Right On The Money VALUED AT $1500  
  • Module Three: Your Brand Strategy Roadmap VALUED AT $1500  
  • Module Four: Breaking Up With Fear And Becoming The Leader VALUED AT $1500  

That’s over $6,000 in value right there. And the course costs $297. That's all folks. 

Here’s what my clients have to say

"I would highly recommend Lisa's services to anyone looking for personal or professional support!"

“What I have gained most from Lisa are the tools to create a present and future for myself that is reflective of my personal values. What I have gained from my essence is accountability, direction and authenticity."

Maura Winkler, Fika Midwifery

"I was gently encouraged to be brave, go deep and identify what my soul was calling me forth to explore."

“Lisa revealed it was time to give myself, and my career, permission to evolve." 

Eloise Karlatiras, Next Bites

"The reason I chose to work with Lisa is that she understands the life and needs of a creative person."

"She understands the need as an artist to be open, curious and present and has helped me understand there is also room for me to be goal-oriented and on task.” 

Karen Connell, Visual Artist 

My Commitment to You 

If you show me you tried and decided that for what ever reason, branding your business isn't for you at this time...

I'll provide a refund up to 7 days after the date of purchase AND you get to keep all of week one's material. Your request can be emailed and your refund will take place withn 30 days.  


Is this course for me if I’m just starting my business? 

Yes, and I assume a few things: First that you're ambitious and second that you're ready to take massive action to get results. 

The Brand Commitment Course is for businesses and individuals that are ready up-level their brand, marketing, and strategy. If that seems a bit daunting... It is! It’s also exciting and thrilling because you're in action towards your highest and best results.  

What if I sign up and find this isn’t for me, can I get a refund? 

If you show me you tried and decided that for what ever reason, branding your business isn't for you at this time, you can request a refund up to 7 days after the date of purchase AND you'll get to keep all of week one's material.

What’s Lisa’s background? 

Lisa Guillot, PCC, is a transformational leadership coach, brand voice coach and founder of Be Bright Lisa. She coaches executives, entrepreneurs and teams within organizations. Lisa speaks about creative leadership and purpose.

In addition to her coaching practice, Be Bright Lisa Coaching, she co-founded Forth Chicago, a creative entrepreneurial community. Lisa is also the founder of Step Brightly, a brand consultancy in Chicago. 

Lisa’s branding experience includes working with Crate & Barrel, Paper Source, Pottery Barn Kids, The Gap, and Sephora which has given her the opportunity share deep brand strategy and creative expertise ranging from lifestyle branding to tech-related industries.

I love the course, can I work with Lisa 1-1? 

Absolutely! Lisa coaches clients one-on-one. She takes a limited number of clients throughout the year and you can contact her for availability here.